Me neither, until I talked with Kaboodle at TechCrunch (also see my last blog post). Kaboodle is a Web 2.0 site that targets teen shoppers. As a parent of a teenage daughter, I fully understand the power (monetary and influence) of this demographic! If all those teenagers stopped spending, I think W's economy would take an even faster nosedive.
Now Kaboodle is different in that it doesn't sell anything. It's not an e-tailer, and it's not a web presence for a bricks-and-mortar site. I think of Kaboodle as digg for shopping, even though thefolks at Kaboodle didn't like my analogy.
For this to make sense, think of yourself as a young shopper-- a teen or twenty-something. As you surf around the internet, you can basically tag items (shoes, blouses, skirts, pants, pursues, you get the picture) and these to the collective catalog on kaboodle. From Kaboodle, you can put together different outfits, and you can also rate different items. Kaboodle shows you where you can buy these outfits, and off you go to these other sites to purchase your items!
Kaboodle's revenue model is advertising (just like every other Web 2.0 site). I thought it was a creative way to apply a Web 2.0 model to shopping. From a technology perspective, Kaboodle is implemented with JSP, Servlets, and Apache Spring, and it runs on Tomcat.
I don't know if I'm going to shop there, and I'm not sure I'll pass on their url to my daughter. But, who knows? Maybe she's already been kaboodling!