My Take-Aways from QuickBooks Connect

On Oct 22, over four thousand small businesses, accountants, and developers descended on the San Jose Convention Center to attend QuickBooks Connect. Many engineers from my team— the QuickBooks Engineering team-- were staffing the booths and presenting at sessions. QuickBooks Online was the belle of the ball, along with new products and programs that we announced, such as QuickBooks Online Accountant and the new Intuit Developer Program. More details on those later. I do want you to stay with me to the end of the post.

I arrived early to get a prime seat for the opening keynotes, and you could feel the energy in the convention center. Small businesses were visiting the Intuit tech booth to ask questions about new product features and meet one-on-one with our awesome Customer Care team. Accountants were milling about, networking with their peers and talking about new compliance regulations no doubt, and also meeting new small businesses—potential future clients. Connections were happening. 

The Morning Keynotes

So how do you get a crowd of 4,000 attendees fired up at 9am on a Wednesday? Sekou Andrews rose to the challenge with a riveting and inspiring keynote speech about taking your business to the next level. Sekou fired up the crowd for the next speaker, 

Intuit CEO Brad Smith. As an Intuit exec, I see Brad regularly in operational reviews and meetings and at company-wide all hands. I learned some new things from Brad’s keynote. Small Businesses have created 60% of the jobs since the recession. I knew that small businesses are fueling the US economy, but I didn’t realize how critical and pivotal they have been. One more reason to love small businesses! They have one of the hardest jobs—going it alone to pursue a dream—and their collective drive and passion are helping this country get back on its feet. Thank you small businesses! You rock!

Bill Rancic hosted the morning’s proceedings, which included Debbie Sterling (Founder & CEO of GoldieBlox) and Tristan Walker (Founder & CEO of Walker & Company). Hats off to Debbie and GoldieBlox for encouraging girls to pursue math and science at an early age. The world needs more engineers, scientists, and doctors. Let’s level the playing field so that girls develop a love for math and science at an early age. Please encourage your daughters to study science, technology, engineering, and math (STEM) and pursue a career in those disciplines. Tristin had great advice for attendees. Embrace your setbacks and “trials” as he called them. They are blessings in disguise, and you can learn from them and grow from the experience. Great advice! Learning from your failures was a common theme from many of the speakers throughout the day— and it’s advice I’ve also given my team. We all have failures, but you have to pick yourself up, dust yourself off, and then move on—but take the time to reflect and learn from the event.

The morning concluded with a “fireside chat” between Bill Rancic and Magic Johnson—the Magic Johnson. Everyone knows Magic the legendary NBA player, but I was pleasantly surprised to learn about Magic the astute and tremendously successful businessman. Before his NBA career was over, Magic had started to think about the next chapter in his career. Fast-forward to today. Magic is an owner and investor in movie theaters, 125 Starbucks stores, the LA Lakers, and the LA Dodgers. Magic had great advice for the QuickBooks Connect audience:

Get mentors. While he was a Laker, he asked about the season ticket holders who hold the most expensive seats—the floor seats behind the Laker bench. He cold-called these season ticket holders and invited them to lunch. Most of these were CEO’s, and he asked for advice on how to become an entrepreneur and run a business. 

Have a good team around you. Magic knows his strengths and his opportunities. He hires smart folks to round out his team, and he looks for folks who will say no to him. He wants the honesty and doesn’t want a bunch of “yes people” around him who will not question a bad decision.

Over-deliver for your customers. Magic’s catering company had won the contract for food and concessions in Disney Land. He knew that the larger Disney World contract would be up for bid in a few years. Magic over-delivered in Disney Land and made sure his customer was happy and a net promoter. A few years later, Magic bid on the contracts for both Magic kingdoms (pun slightly intended) and won both contracts. Delighted customers stay with you and become promoters for your business.

Great advice indeed for any business and any aspiring leader. And a great testament to having a second career as a successful business owner.  

Stay tuned for more posts from the afternoon keynotes and other sessions throughout the day. And you can always follow me on twitter @vinayspai to stay current.