May 20, 2008

Mike Gilpin and Eric Brown's Keynote on Business Innovation

Mike Gilpin and Eric Brown, both Forrester VP analysts, delivered the first keynote entitled: “Setting the Stage: Your Role in Business Innovation." A few interesting highlights:
  • Increasing innovation remains one of top 3 goals for most CEO’s. today. (survey of 1400 CEO’s by Forrester)
  • Singapore has created a Biopolis (technology park) that houses 2000 scientists in 2 million square feet of R&D space.
  • Kimberley Clark has created a 3-D usability lab for shopping and understanding buyer behavior. This virtual “lab” is located in Wisconsin and consists of three walls with projected displays. As shoppers walk with a shopping cart, the displays change. Kimberly Clark tracks the subject's retina to see where people are focusing. The goal is to try out new packaging, products, marketing, etc. in a virtual environment and see how people respond to new products before they appear physically on shelves.

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